CLIENT Nescafé Dolce Gusto
AGENCY Yune
ROLE Concept & Director
The essence of the holiday season lies in spending time with loved ones, sharing moments, and bladibla. What better way to show the ones you care about than by serving them something extraordinary? Love is wonderful and all, but food... When you're willing to go the extra mile in preparing a special dish, you demonstrate your gratitude in a meaningful way.
BRIEF How can we promote our latest product, the Infinissima Touch, on our social media channels during the holiday season? Please consider emphasizing convenience and clearly communicating the USP of the machine.
INSIGHT Take your coffee to the next level with a finishing touch!
CONCEPT The Finishing Touch! We will showcase the most fantastic, eye-popping coffee creations that you can now easily serve at home with one touch on the machine and the finisihing touch by you.
We developed 5 unique coffee creations based on the colors of our capsules, each with a special holiday theme. It was both exciting and challenging to come up with the concepts and fill in the details.
Beside the Link ads we pushed this season, we launched short DIY videos on Instagram Reels and inspirational videos on Instagram Stories. With just one touch, you can create something delicious. And with a little extra love, you will be guaranteed to be the favorite heir. Uhm host.
To generate more reach, we asked three influencers to promoted the campaign. All three were allowed to give away the new Infinissima Touch to their followers who shared their best coffee creation with #finishingtouch.