CLIENT ANWB Wegenwacht
AGENCY Yune
ROLE Concept, Photography and Retouching
A large part of the Dutch population enjoys going on vacation by car. You can often recognize them by the overloaded station wagons, with or without a caravan. To make it clear that the Dutch Roadside Assistance (Wegenwacht) is also ready to help in many foreign locations and to encourage this group to consider purchasing a European Roadside Assistance package, we came up with a striking social media campaign. Unfortunately, we had a very limited budget for this campaign, so we had to be creative with our resources.
BRIEF Let people who are going on a road trip know that we are "always nearby" with European Roadside Assistance coverage, even when they are outside of the country.
INSIGHT Sending a postcard when you have arrived safely at your vacation destination.
CONCEPT We showcase various idyllic European vacation destinations in the form of a "vintage" postcard. Each postcard will subtly feature a resolved car breakdown situation, highlighting the reliability and convenience of our Roadside Assistance service.
As we had limited funds, we decided to photograph highly-detailed toy cars and incorporate them into the beautiful postcards showcasing idyllic European vacation destinations. Rather than conducting shoots in various foreign locations, we opted to capture the images in a dark studio during a single afternoon.
With these typical European holiday images, we created simple animated videos for paid social ads.