CLIENT bol.com
AGENCY Yune - Mediabrands
ROLE Creative / Concept development
Unfortunatly things can go wrong if you order at bol.com, the number one retail platform of The Netherlands. We want to make things right with the bol.com Goedmaker. It's the lottery you don't want to participate in, but you definitely want to win. In this edition, we surprised Lieselotte who ordered a speaker for a festival, but the battery just wouldn't charge and kept flashing: LOW BATTERY!
BRIEF How do we make it right with Liselotte who ordered a broken festival speaker?
INSIGHT The speaker kept flashing: Low battery!
CONCEPT To make it right, we're gonna surprise Liselotte with her own branded festival.
We organized a private festival for Lieselotte and her festival friends, surprising them through one of her friends. The highlight of the event was a performance by her favorite act, De Likt, who gave one of their last shows. Lieselotte was overjoyed with the experience. This Goedmaker edition has been the best-performing one so far, with over 1.5 million views.