CLIENT Dyson
AGENCY Junior Academy
ROLE Concept & Design
We were unaware of the negative impact vacuum cleaners can have on your lungs, but Dyson recognized this issue and created a new technology: a bagless vacuum cleaner that is easy to clean without exposing yourself to particulate matter and dirt. This innovation has been endorsed by the Lung Foundation.
BRIEF Create a magazine advertisement using a metaphorical object.
INSIGHT Vacuum cleaners can have a negative impact on your lung health.
CONCEPT To effectively communicate this message, we will use two dust bags as a metaphor for lungs.
