CLIENT Finance run
AGENCY Yune - Mediabrands
ROLE Creative / Concept / Photography
For the past ten years, Yune has been creating the key visual for the Finance Run in exchange for the necessary publicity (vendor deal). This is a running event on the Bosbaan in Amsterdam for everyone working in financial services, which is generally quite a white and conservative affair. This is a shame because many companies are working on an inclusive policy internally. Time to add some diversity!
BRIEF How can we make sure that everybody feels welcome to this running event?
INSIGHT The rainbow flag is often used as a symbol of diversity, inclusivity and acceptance.
CONCEPT This year, instead of wearing white-collar suits with running shoes, we aim to make a statement by using a bold and colorful key-visual that celebrates diversity. We want to create an eye-catching design that stands out and highlights the unique qualities of each individual.
The key-visual is gonna be used for a NRC newspaper ad and different banners/social ads to promote the running event.
