CLIENT Grolsch
AGENCY Goud Uberconnected
ROLE Concept
Craftsmanship is highly valued, and film is one of the subjects that Grolsch has become inextricably associated with. It's no wonder that you can order a Grolsch Swing-top bottle in every cinema throughout The Netherlands.
BRIEF Develop a social media activation under the pillar: Films.
INSIGHT Grolsch loves movies.
CONCEPT We're kick-starting the Grolsch Cine-Cycle. The motorbike with a sidecar comes equipped with a projector, speakers, and cold beers - perfect for enjoying a movie and drinks with friends.
How does it work? In the summer months we're opening a Grolsch 'plop'-up store on Foodora, Deliveroo, or Uber Eats. Anyone who places an order has a chance to win the ultimate film lover's prize - a personal visit from the Grolsch Cine-Cycle.
We're promoting the campaign through social media and ensuring that the after-movie is a huge success.