CLIENT Dr Pepper
AGENCY Goud Uberconnected
ROLE Concept
To engage Dr Pepper fans during the holidays, we asked Santa Claus to organize a Facebook LIVE event.
He graciously agreed and, with the help of his trusted Elf sidekick, assisted us in making it a success.
BRIEF Generate an idea to make Dr Pepper the top-of-mind beverage during the Christmas season.
INSIGHT Christmas and gift-giving go hand-in-hand.
CONCEPT We will launch a Facebook Live event called "Dr Pepper Christmas Bauble Bingo," where followers have the chance to win fantastic prizes.
Fans were able to sign up beforehand by participating in three mini-games. Everyone who provided an answer was eligible to participate in the live bingo event. Best Christmas ever.