CLIENT KNGF (The Royal Dutch Dog Foundation)
AGENCY Yune - Mediabrands
ROLE Concept
KNGF opens worlds. A proposition that seamlessly fits with the brand, because with such a loyal four-legged friend, the world of a client literally opens up again. We're talking about simple things like grocery shopping, dating, finding a job, or going on vacation. With a assistance dog, the average quality of life of a person increases from 4.7 to a solid 8.2.
BRIEF Develop an always-on content format to spread the KNGF brand proposition.
INSIGHT An assistance dog retires (after about 8 years).
CONCEPT The client creates a personal tribute to the assistance dog to show gratitude for the many years of loyal service.
By using user-generated content in the video, we provide a glimpse into the client's world and show how it has become bigger with the help of the assistance dog.