CLIENT No Kidding - Stop child abuse!
AGENCY Goud Uberconnected
ROLE Concept
During the Week Against Child Abuse, we harnessed the power of the populair mannequin challenge to spread a crucial message. With the enthusiastic support of our colleagues, friends, and family, we created a powerful video in just one weekend.
BRIEF None.
INSIGHT Many people hesitate or are afraid to report child abuse.
CONCEPT We're using the mannequin challenge to spread the message: Don't be a mannequin. Make a move to stop child abuse.