CLIENT Coolblue
AGENCY Coolblue
ROLE Concept and design
Based on this question, we came up with a number of ideas to upcycle your Coolblue package. Create a Coolblue mini-store, craft a life-hack laptop stand, or for the sporty among us, do a workout. One of the concepts that unfortunately hasn't been developed is the package that you can turn into the perfect playground for your cat.
BRIEF Generate ideas to make sure people don't throw away the Coolblue packaging.
INSIGHT You can make more out of the cardboard box.
CONCEPT We are including do-it-yourself "life hacks" on the package, such as a laptop stand, a Coolblue mini-shop, and fitness exercises.
