CLIENT ANWB Wegenwacht
AGENCY Yune - Mediabrands
ROLE Concept
"How can we help you?" is the new brand promise of ANWB. Within this framework, we have developed a series of funny online videos to emphasize to entrepreneurs the importance of Wegenwacht (roadside assistance) for their business. In this concept, we demonstrate that we would like to help you with ALL your problems. In the end we're revealing our strengh.
BRIEF Show business owners that with the help of ANWB Wegenwacht, they can keep their business operational in no-time.
INSIGHT Everyone has their own profession.
CONCEPT In a series of online video's we see an entrepreneur imagine a Wegenwacht mechanic taking over his business upon hearing the question: "How can we help you?"
"If we could, we would take over your business if you're in trouble" is a sympathetic message that the Dutch Roadside Assistance is there to help you.