Successful content. It all starts with a content plan...
CONTENT STRATEGY It's easy to be visible online, but it's hard to stand out. The first step is to ensure that your brand values and identity are maintained consistently across your social communication. Whom do you want to reach, and which channels would fit best? Generating a social strategy is crucial for a successful social marketing plan to achieve your
CONTENT CALENDAR Keep your feed flowing smoothly. Determine the optimal timing for (re)posting content and how frequently you want to engage (or retarget) your audience. Creating a content calendar will provide a clear overview of contact moments, including both paid and owned interactions. After the first presentation we will fill the calendar with the chosen concepts.
CONTENT CREATION The key now is to develop concepts (ideas) that not only stand out but can also be efficiently produced, transforming into a recurring 'format'. I use certain criteria to measure success: Are the brand values aligned? Is the content visually striking, appealing, humorous or eye-catching within the first seconds? And the most important one: will my mom understand the message if I share it in the family app?
